Copywriting How To, 20 Basic Tips


*Beginner Level Internet & Affiliate Marketing Training.

Copywriting How to, 20 Tips for Better Ads & Sales.

Understand the difference between Copywriting & Content writing. Know When & How to employ Copywriting effectively.

Copywriting is one of the most essential elements of online marketing.

      While content writing engages an audience & informs them, Copy writing is used more for sales materials and advertisement. Copy writing always leads to a 'Call To Action', where a reader is presented with taking a next step, such as buying, getting emails, or downloading an app.

All good advertising copy is comprised of the same basic elements.

Effective Copywriters Grab Attention, Promise Credible Benefit, Keep Interest, & Generate Action!

       These are the pillars of sales that keep commerce & trade moving. They are the basic elements required to convert & close buyer transactions.

       We've complied a list of fundamental strategies & techniques that you can use to effectively communicate with your readers & give them the steps they need to take action & become buyers.

***SEE copywriting glossary of terms.

20 tips for Copywriting

1) Copywriting Is Basically Instructions

'Persuasive' is a buzz word in copywriting. Good copy compels readers to buy or perform a specific action, usually promising a reward. Let's not over complicate or obscure the basics. You are driving & guiding the experience to get the outcome you want. Have some faith in your customer. They probably got to you because of a genuine interest & feel like you'll get them further along. Keep it safe & simple. Be clear & lead the reader to a direct action (Call To Action, CTA) with a payoff. At it's heart, that's basically all it is.

2) Your Brand Has A Story To Tell

That story is the relationship you make with your customers. Content marketers and content creation define that story, distinguishing your brand from the competition & inspiring readers to take action.

3) Place Your Main Offer 'Above The Fold'.

Be straightforward & upfront with your intentions & how to access the goods. Many readers will loose interest in an offer that's buried under too much text or content. You might have had them sold straight off, but lost them at customer testimonials or extra perks, especially on a long piece of copy that outlines the entirety of the product.

A clear & prominent 'Call To Action' should be present at the beginning, middle & end of most of your copywriting. Use this when writing Emails, Landing Pages, Product or Service Pamphlets, Guides & PDF's. Giving a customer immediate access to the product, sooner, eliminates hesitation & allows them to consider the offer directly.

If they are hesitant & want more information, they will read past the first 'Opt In', to gain more insight & confidence. This is where you employ more copywriting strategy, persuasion & inspiration to reach the final action.

4) Data Driven Research

Good copy employs & is often the result of Market Research. Some market research might be done after writing content or copy, such as 'split testing', but it's advantageous to do ample research BEFORE writing copy. Customer insights lead to better Ad writing, allowing you to know the demographic, points of interest or concern, and many other factors about your most ideal marketing leads.

5) Address an Immediate Need & Solution

Every Product is inherently designed & valued because it provides a solution to a problem or desire. Figure out what that is & lead with it. You might have the customer right away at the head line, thinking 'I have that problem & need a solution!'. This will get you right to the benefits of your offer.

7) Inspire & Educate

Illustrate changes, benefits & rewards that the customer will experience. Show them this vision with your writing.Explain how & why the product is top quality & serves a need. Point out highlights of how, who, why the Product is made & why its the best choice.

8) Clear Intention & Direction

Your reader is reading because they want 'A to B' on something that piqued their interest. Although it can be good to substantiate copy, adding extra persuasive, inspirational & comforting suggestions, don't veer too far off of your intention, which is 'closing' & causing an action. Checkout, Opt in, or whatever.

9) Direct Vs Prolonged 'Warming'

The duration that you want to cajole & 'hand hold' your reader & customer is very much determined by what outcome you are writing for. For a simple Opt In, you basically want to switch them over asap. For an extremely high ticket niche, more than $1000, you probably want to do much more schmoozing, updating, & checking in with. A high ticket niche sale could be something you pursue for weeks or months, across multiple forms of media, such as Websites, Social Media, Emails & even direct calls. Your campaigns will be based on the product, service, schedule & market you are targeting. Prepare to adjust appropriately.

10) Reach Your Readers With Shared ValuesWhen building relationships you want Trust, Understanding, Value & Confidence. Show your readers that you can relate to them & vice versa. Ideally you're trying to help each other out with a properly valued transaction for each party. Don't be afraid to really reach your customers & offer some humanity in your relationship.

11) Share Your Passion & Let It Inspire through Your Copy

If you've done your research, you've gotten to the point that you believe in the Product or offer. You probably know 100,000 people suffer from this condition, or are interested in this field. You know that you have the AD budget to reach 10,000 a month, & you feel that the product really helps. Maybe you've got statistics & testimonials, maybe it's something completely new. That's all great news! Tell the world! Share what is exciting & life changing about your Product/Passion/Niche/Course/Guide.

12) Know the Distribution Platform

Advertising Copy should cater to where it will be placed. Social Media ads need a catchy headline and simple design. Online ads must be quick and cause action, but Landing Pages & Info Sites can be much longer. Emails can be informative. Print advertising is versatile, but is dependent on its size and how many other ads are competing. More page space gives you more creative space. If you're running a small banner ad, you’ll need to keep things simple.

13) Be Succinct

Over writing is a mistake that can lead to loss of interest & dissatisfaction. This isn't Pulitzer Prize winning literature that you're writing. You're trying to help someone get to a good deal quickly & easily. Make sure to use precise phrasing and eliminate redundancies. Use short sentences with as many familiar words as possible. Keep it relatively simple & light.

14) Talk To Your Audience, Not At Them

Don't be a corporate dictator. Avoid being to technical or overly formal. Write as if you’re talking to your buddy. Have a conversational style they’ll be comfortable with. Discuss terms, situations & events that they can relate to & understand.

15) Have an Active Voice & Attitude

Your writing should be bursting with ideas that inspire and persuade emotionally.Words with driven intent & impact. Use less long explanation. Create greater clarity. Using the active voice will make your message more conversational, easier to understand & have more effect.

16) Write Conversationally

Think conversationally & write that way. Ask questions about your anticipated customers. Questions they can relate to. Use ‘you’ more than ‘I’. It’s more inclusive. Speak the same language as your readers & address their concerns directly. Show you understand their pain and frustrations.

17) Jargon & Corporate Speak

Corporate jargon CAN BE very effective in B2B, business & Industry marketing, but that's about it. You don't want to appear to be elitist or beyond the realm of the common customer, so don't write that way. Avoid delivering a scientific or technical report. Keep your pitch clear & understandable.

18) Testimonials

Nothing beats a testimonial from a satisfied customer. It's a testament of what the brand, product & service are all about. Customer Testimonials greatly affect conversion rates & improve customer trust & confidence. Experts can be credible sources of testimonials & provide confidence. Testimonials from celebrities are also great.

19) Consumer Ratings

Customer Ratings (5 stars) provide assurance and security. They reflect the real essence of a product or service.

20) Trust Badges & Partners

Seeing Trust Badges & Affiliated Partners or Brands also increase a buyers confidence & can greatly affect conversion rates. These are all good things to include at the tail of good Ad copy & around a sales page.

Effective Copywriting drives conversions & increases sales.

Result oriented ad copy must appeal to, entice, and convince consumers to take action. There is no absolute perfect ad copy, it is based on many factors, but if you employ the above tips in your advertising, your ads will be more effective & your CTR & conversions should rise.

Copywriting is essential for Emails, Web Funnels, Landing Pages, Advertisement & Branding. A successful marketing plan relies heavily on advertising copy. You should become familiar with copywriting & comfortable employing it. Writing effective Ads & Copy is a fundamental skill for every marketer.

# Copywriting, Copywriter, Ad Copy

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